Pathology Science OÜ is the sole, authorised seller of Smart in Media solutions across the Nordics, the Baltic States, the United Kingdom, and Japan.

Pathologist looking at digital pathology imiges provided by Smart in Media

What We Offer

With profound expertise in digital pathology and an established regional presence, we represent Smart In Media’s innovative software portfolio. We support laboratories, hospitals and research institutions in implementing powerful, reliable and scalable digital solutions that optimise workflows, enhance diagnostic precision and prepare organisations for the future of digital pathology.


Our Distribution Rights

  • PathoZoom® Digital Lab is a scalable, AI-enabled platform for comprehensive digital pathology workflows. With ultra-fast image rendering, advanced annotation and measurement tools, and seamless integration of AI modules, it enhances diagnostic precision and operational efficiency. Open architecture ensures smooth integration with LIS and scanner systems, while secure web-based access enables real-time collaboration—anytime, anywhere.

  • PathoZoom® LiveView Macro digitizes the grossing station, capturing high-quality macro images or streaming live to colleagues and surgeons in real time. Macro images can be seamlessly linked to corresponding histology slides, ensuring complete case documentation within the patient record. IVDR-compliant and CE-marked, LiveView Macro combines regulatory security with efficient interdisciplinary collaboration.

  • instant, browser‑based viewing of whole‑slide images

  • fast, secure digitisation of glass slides

  • PathoZoom® Scan & LiveView transforms any conventional microscope into a powerful digital imaging solution. Create high-resolution virtual slides in under a minute or stream live microscope images in full quality to up to 100 participants. Ideal for second opinions, tumor boards, collaborative case reviews and medical education, the suite enables manual whole slide imaging with maximum flexibility—bringing digital efficiency directly to everyday microscopy.

  • AI‑powered assistance for rapid, accurate interpretation

  • a specialised suite for managing pathology data in clinical‑trial settings

  • SmartZoom® ClassRoom is a web-based platform for modern pathology education. Students access complete digital cases and teaching materials on any device, enabling interactive learning without physical slides. Trusted by leading international organizations such as IAP, IAC and ESP, the platform supports seminars, courses and collaborative teaching in a flexible, secure digital environment.

Why Smart in Media?

Pathologist-designed

All products are built “by physicians for physicians,” emphasising intuitive interfaces that speed up daily pathology work

Anywhere-Anytime

The PathoZoom Digital Lab lets pathologists diagnose from a smartphone, tablet, PC or Mac, no matter where they are, turning any microscope into a cloud‑connected workstation.

AI‑powered workflow

Integrated AI modules (e.g., Diagnostic Assistant) automate measurements, annotations and quantifications, helping pathologists work faster and more accurately.

Optimised workflows

By streamlining slide digitisation, collaboration and reporting, Smart in Media’s technologies aim to deliver significantly better patient outcome

Why Pathology Science?

  • Regional Expertise

    Local support teams understand the regulatory landscape and workflow nuances of each market we serve.

  • End‑to‑End Service

    From initial demo and licensing to implementation, training and ongoing technical assistance, we manage the entire lifecycle.

  • Trusted Partner

    Our long‑standing collaborations with leading pharma and diagnostic organisations demonstrate our reliability and commitment to quality.

Get started

Explore the Smart in Media portfolio on their official site and contact us to schedule a personalised demonstration, request pricing, or discuss how these solutions can accelerate your digital pathology transformation.